What China can learn from India - 4. Marketing
China is a producer’s economy. The marketer seems slightly out of place in the factory to the world. This post is completely from my perceptions, with no research and I could be dead wrong. But I think, China could learn marketing from India. In my local supermarket, their pricing astounds me. An veritable mountain of stock of say white T shirts arrive. Dead cheap today. Tomorrow more expensive. One weak later triple the price. Why ? because the cost of carrying the inventory adds up each day !! I would have thought things get cheaper because they are lying unsold. The opposite. Next week, black T shirts … One week I can get Kellogg’s corn flakes. Next week Nestle. Both on one day – no chance. Pack sizes of consumer products are mostly “big”. I haven’t seen a single sachet in Guangzhou. This is not America – this is also a poor country. Single unit packs – no way. Why ? Its easier to produce large packs. The organization of street markets also is revealing. A whole street is a computer...