Vision, Mission and all that claptrap
Every organisation worth its salt has a vision and mission statement. Often crafted by expensive consultants. Those that can't differentiate between the two, have a single statement that's both a vision and a mission. Those who profess to know the difference, have two statements. They are often held in reverential awe. I suggest they must be binned as unadulterated claptrap. Firstly these motherhood statements have virtually no meaning. Take these examples "To experience the joy of advancing and applying technology for the benefit of the public" - Sony " To help people and businesses throughout the world realize their full potential"- Microsoft "Ford Motor Company is focused on creating a strong business that builds great products that contribute to a better world "- Ford Can anybody decipher what they mean other than Mom and Apple Pie ? Some are laughable . Take these for example "To be the company that best understands and satisfies the prod...