Kill the killjoys
Pepsico will announce today that it will cut levels of salt, sugar and saturated fats in its top-selling products by a quarter during the coming decade amid rising pressure from governments to encourage healthier eating. At the same time it will be increasing whole grain, fruit, vegetable, nut, seed and low-fat dairy content. Other food companies are all doing the same thing, bowing down to a variety of pressure groups – governments, WHO and a sundry assortment of noise makers. All food companies live in mortal terror of getting sued. McDonalds is the one that is most vulnerable – that’s why it is falling over itself to offer “healthy options”. This is to give Joe Public the perverse satisfaction of ordering a Big Mac and a Diet Coke ! Some obese overweight individual is going to win $100m from some food company – its only a matter of time. It’s a question of when, not if. Can my voice be heard in this cacophony please. I do not want a healthy alternative – when I want that I will go ...