min-myinnersoul

Of all the great mysteries of the universe, none is more confounding than that of consumer behaviour. You would have thought that it shouldn't be an unfathomable mystery - after all you and I are consumers too.  But no. It is inarguably established that you can even hope to nail down the Higgs boson , but cannot begin to understand this mysterious creature called the consumer. Take the example of the Missoni collection and the outage at Target yesterday. Missoni is an outrageously priced design house - designing everything from clothes to patio sets each costing hundreds or thousands of dollars. I cannot imagine why anybody should pay thousands of dollars for something that is essentially similar and available for $49.99, but we shall pass over that lightly. Target is a discount store in the US. At first glance, its not sure what the two have in common - you would have expected that one would wrinkle its nose at the other and the other should be showing its finger at the worthy. ...

“Remove baby before folding the stroller “ is a famous example of the American legal system gone crazy. It remained an object of mirth until it became all too real last week. For, Maclaren, a small privately held maker of baby strollers was faced with a massive crisis on a similar sort of a problem. Maclaren’s strollers are actually of a reasonably high safety standard. However it appears that when the stroller is being unfolded, if a child sticks a finger into the hinge, its likely to chop off the finger tip. This is not a state secret that normal human beings are unaware of. Any parent, however dumb, is well aware that if a child sticks its finger into a hinge, it will get hurt. However there was no warning on Maclaren strollers that children must be kept away when opening it. And the product is "unsafe". So the company is responsible. There were 12 instances of such an event happening. The company is now recalling 1 million strollers sold in the US – or atleast providing r...

Today's post is a guest post in Adesh Sidhu's blog - Not being Sarkari . Adesh is an avid blogger and writes passionately about customer service. He is also an active member of the IndiBlogger forum. Click here to read my guest post in his blog.