Should businesses tweet, or twit ?
What does a business do with social media ? While a trillion words have been written on this subject, not much light has been shone, I submit. Businesses are still struggling with what to do. Take the example of Twitter. I will straightaway confess that I am not a fan of Twitter. I don’t tweet (the more appropriate phrase should be “twit”, but because of the unfortunate connotations of that word, we’ll let it pass). But I dodged my Net Nanny ( no surprises, its blocked here) to look at what business leaders and businesses are doing here. Here are some actual tweets (admittedly I was selective about what I picked) Richard Branson (Virgin) * Looking forward to the cricket today; Come on England * I do love Monaco this time of the year. The Prince is such a gracious host to the world of sport Jack Welch (needs no intro) * Kennedy celebration of life was impressive * Beckett has had a brutal scary week – 8 home runs Mark Zuckerberg (Facebook – I thought he should know a thing or two abo...