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Showing posts with the label Brands

Coffee, wine or me

Remember the old book series " Coffee Tea or Me " - well readers of this blog are probably too young to remember it. Maybe now its time for Coffee, Wine or me ! Why does a coffee chain want to serve alcohol ? Starbucks wants to try out having wine and beer on its menu in a few outlets in Seattle and Portland. At first sight it seems an odd combination. Why would Starbucks want to do that ?? The problem, as always, is growth. Starbucks hit a rough patch, if you remember, in 2008 which prompted the founder Howard Schultz to retake the reins as CEO. Currently it is doing well. Revenues in 2011 grew 9.3%. But how do you keep on growing the revenues. After all, how much more coffee can you stimulate your patrons to have. You  can push the "eats", but that's a limited range. They are trying to enhance that with an offering of " premium foods" - whatever that means. And now alcohol. But is Starbucks a bar ? No serious drinker will go to Starbucks for a pint o...

How the mighty fall

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I read the news from General Motors yesterday, that they are discontinuing their Pontiac line from next year , with some sadness. I grew up in the days when what was good for GM, was good for America. The best selling business book was, of course, "On a clear day, you can see General Motors". Any aspiring MBA graduate could reel off the famous five of GM - Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac. Every Hollywood movie of those days had one these beauties as a star character. GM was, after all, the largest company in the world. Those days, mass communication was still at its infancy. The internet had not arrived. Doordarshan had just made its tentative steps in India (with such wonderfully stimulating programs such as Krishidarshan). Yet all of us had known a lot about GM, even without stepping outside India and only seeing Ambassadors on Indian roads. Pontiac is 83 years old. It was introduced when Alfred P Sloan was the legendary chairman of GM. Its heydays were...